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Understanding the Market Finder Heatmap
Understanding the Market Finder Heatmap

This article aims to help users interpret the Market Finder heatmap so they can identify profitable markets.

Ramonelle Zaragoza avatar
Written by Ramonelle Zaragoza
Updated over a week ago

Market Finder uses a heatmap that shows you visually how a specific neighborhood is performing as an investment location. Powered by the Mashmeter Score, you can customize your search using Mashvisor’s filters to show you an area’s income-generating potential.

Step 1: Click on any of the blue labels on the US map or type in a city or neighborhood in the search bar.

You may have to click on another blue label to zoom in on the map another time. Once you've fully zoomed into the map, you will see dots, or bubbles, in different colors. Each colored bubble represents a particular market, with each color corresponding to a specific Mashmeter Score.

Step 2: Hover your cursor on any bubble you want to inspect.

You can take a closer look at what a particular neighborhood has to offer by hovering your cursor on a colored bubble.

Click on View Market Details, and the Market Overview tab will open on the right side of the screen. The Market Overview tab gives you a general overview of what a particular area has to offer real estate investors.

Go to How to Use the Market Overview to learn how you can interpret the information in this tab.

Step 3: Compare neighborhoods by clicking on different bubbles.

Since the heatmap functions like a weather report, it shows you which areas are performing well under certain conditions and which ones you should avoid. The greener the color, the better the performance of the area, based on their Mashmeter score. Areas that are not performing well will go further down the red end of the spectrum.

Clicking on different bubbles will allow you to make an objective comparison between markets. If you want to learn how to adjust the filters to customize your search, go to How to Use the Market Overview.

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